The Fall of Advertising and the Rise of PR by Al Ries ISBN 0060081996

The Fall of Advertising and the Rise of PR by Al Ries, ISBN 0060081996 Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build....World-renowned marketing strategists and bestselling authors Al and Laura Ries usher in 'The Public Relations Era,' dramatizing the dominance of PR over advertising.... Click here or on the image for details